About the Campaign

• In 2007, Monroe County residents made retail purchases of about $4.1 million outside of the county. That is $4.1 million dollars that did not support local business owners, their employees and families.
• Monroe County lost the potential sales tax revenue on that $4.1 million.
• Bringing some of the $4.1 million back to Monroe County businesses supports business success, investment in growth, employment numbers, employee incomes, and tax receipts.

The Solution...BuyMoCo

• Buy MoCo is a countywide campaign supported by the Monroe County Tourism & Economic Development Committee as well as the both the Sparta and Tomah Area Chambers of Commerce.
• The goal of the campaign is to increase in-county retail sales by 10% as a result of citizens shifting their current out-of-county retail spending into the county.
• We will accomplish this through
  • Educating Monroe County citizens on why, how, and where to buy local.
  • Assisting Monroe County businesses in local marketing.
  • Educating local government entities on options for buying local.

What can residents do to get involved?

• Take the iBuyMoCo pledge.
• Your responsibilities: Pledge to shift 10% of your out-of-county spending into Monroe County on iBuyMoco.com.
• You receive: a iBuyMoco.com window cling and keychain card along with ideas and incentives to increase local purchases.

How can businesses get involved?

• Register your business as a supporter of Buy MoCo.
• Your responsibilities: Register your support for iBuyMoCo at iBuyMoCo.com.
• You receive: a iBuyMoco.com window cling and keychain card along with marketing flyers and registration postcards to share with your customers. Access to local marketing ideas and free admission to a local marketing campaign event in 2009.

The potential impact:

• A 10% increase in retail spending in Monroe County will increase industry sales by $5.5 million ($4.1 million directly and $1.4 million indirectly),
• increase employment by 100 persons,
• increase personal incomes by $3.5 million, and
• increase municipal tax revenues over $700,000.